A CONCLUSIONE DELLA FIERA R+T, AL SUO PRIMO ANNO, AL NUOVO POLO FIERISTICO DI STOCCARDA, DUE OPINION LEADER: MARCO PARRAVICINI E CHRISTOPH SILBER-BONZ
TWO OPINION LEADERS AT THE END OF THE R+T FAIR IN THE FIRST YEAR AT THE NEW STUTTGART FAIR COMPLEX: MARCO PARRAVICINI E CHRISTOPH SILBER-BONZ
Interviste a cura di: R. Fabio Sciacca, architetto
Si è svolta, presso il Nuovo Polo Fieristico di Stoccarda, la FieraR+T, evento internazionale che si svolge ogni 3 anni e ha visto la presenza di aziende leader del settore delle schermature solari e del mondo delle avvolgibili, con una rilevante
La Fiera di Stoccarda R+T ha registrato in questa edizione una partecipazione importante da parte degli espositori. Può fare il punto per l’edizione appena conclusa in funzione delle novità presentate dalle aziende?
I progettisti, supportati da una normativa sempre più puntuale, oggi richiedono prodotti caratterizzati da alta qualità ed elevata innovazione; in che modo le aziende hanno risposto a questa sfida?
Che influenza hanno oggi nel mercato delle schermature solari, temi quali l’architettura sostenibile e il risparmio energetico?
In un momento di crisi internazionale, la Fiera appena trascorsa raccoglie le nuove tendenze verso cui si muoverà il mercato per i prossimi anni; quali le tendenze e in che modo questo momento influirà sul prossimo sviluppo del
Nelle foto: La Fiera R+T, per la prima volta presente nel nuovo polo fieristico di Stoccarda, ha visto una presenza importante di aziende italiane leader del mercato delle schermature solari. Gli stand italiani presenti si sono distinti per l’originalità dei prodotti e dei sistemi presentati, oltre che per la grande tradizione legata al design, elemento ricorrente della cultura italiana. Nonostante il momento storico estremamente difficile la Fiera come ci conferma il Rappresentante della Fiera di Stoccarda in Italia Thomas Neureiter “ha decisamente confermato il suo ruolo di evento di riferimento a livello mondiale nel settore delle Schermature solari e delle avvolgibili”. Alla mostra hanno partecipato tra l’altro aziende italiane leader quali Parà, Somfy, F.lli Giovanardi, Corradi, Pratic F.lli Orioli, Stobag, Frigerio tende, Nice, Resstende, Sprech, Bat, Florida, Mottura, Arquati, Tenditalia e Suncover.
Prossimo appuntamento fra tre anni. Può farci un’anteprima dei temi attorno ai quali si incentrerà la prossima edizione?
In occasione della Fiera Internazionale R+T Stoccarda cogliamo la occasione per chiedere al
Per quanto riguarda lo sviluppo per i prossimi anni, quali le tendenze e le linee verso cui il mercato si sta orientando?
Presentata da Parà alla Fiera R+T, una nuova linea di tessuti tecnici denominata TempotestStar®, realizzata con una avanzata fibra poliestere tinta in massa, dotata di stabilizzatori ai raggi UV che la rendono particolarmente performante nella protezione solare. Questo tessuto è dotato di una adeguata tenacità e di una ottima resistenza alla trazione e ciò lo rende particolarmente adatto ad essere utilizzato per la realizzazione di grandi coperture dove il tessuto è sottoposto ad eccezionali trazioni; insomma, una valida alternativa al PVC ma con l’aspetto tessile e lo stile tipico Italiano. Questo tessuto, realizzato in fibra poliestere, è particolarmente “amico dell’ambiente” poiché riciclabile e riutilizzabile.
At the R+T 2009 International fair in Stuttgart, we take this opportunity to ask Marco Parravicini, Director of Parà, a market leader in solar screening what the balance of the market in terms of quality and innovation provided in the last year is.
As we all know the recent R+T fair took place in an extremely difficult moment in history and this aroused in us all great concern before the beginning of the event as to what would become of it. Instead I would say that the fair held its own in no uncertain terms and repeated its role as a benchmark event at world level in the sector of solar screening and technical curtains in general.
The fair takes place every three years and it takes place in Germany (this year, moreover, at Stuttgart’s new fair complex), makes this fair a benchmark event for the world market. I would not certainly talk about a record turnout because there was in fact slight fall compared with 2006 in purely numerical terms but I must record an increase in the type and variety of visitors. Our stand recorded visits from world leaders in the sector and they showed themselves to be very interested in the products and wanting to launch new ideas in the market. We also registered an increase of visitors coming from emerging markets such as South America , Eastern Europe, Russia and the Far East.
With regard to development for the next few years, what are the tendencies and the lines towards which the market is moving?
I believe that the sun screening sector at world level will develop in two main directions in the next few years: energy saving that solar screening is able to guarantee in residential dwellings and the work place both in summer and winter. Much has already been done in this direction but it is now also up to lawmakers at least at European level to make a concrete contribution to publicising studies already done and, aboveall, impose the use of these products under certain conditions.
The new fair complex in Stuttgart was the venue of the R+T 2009 fair between February 10 and 14. An international event, it is held every three years and was attended this year by leaders in the sun screen industry and the world of roller blinds with a significant presence of Italian companies. We took this opportunity to take stock of the situation at European and world level with Christoph Silber-Bonz, German Roller Blind and Sun Protection association.
The Stuttgart R+T fair this year had a high number of exhibitors. Can you tell us about the fair that has just closed in terms of the new products presented by the companies?
At this year’s R+T fair there was again a wide variety of the most innovative products on the roller blind and sun protection market. This tendency towards innovation can be seen most clearly in the fact that for the “Innovation Prize”, awarded to coincide with the R+T, there were no fewer than ninety-four candidates. Among the eleven products which were awarded prizes by the jury, all of them exhibited at the fair, there was a roller blind that acts as a shutter, a special security system for main doors, a certified motor with a winding system and also a system of activation for main doors that is particularly efficient on the energy front when used in standby. It is worth noting the variety of companies receiving prizes. Both German companies and international companies were represented, large industrial groups but also companies with just five employees with space for both industry and craftsman-scale operations.
As just mentioned, at this year’s R+T, there was a whole host of high-profile innovations that were awarded the “Innovation prize”. Beyond that however the sectors are developing the qualities of all the companies that exhibited at the fair, they have done a lot to develop and improve their products. Vistors in their meanderings through the pavilions were able to see the actual improvements made to the products in the roller blind, door and outer door sectors and in terms of protection from the sun, in all their glory. These are products that are increasingly oriented to the needs of the consumer, energy saving, security, comfort and a great appearance as well. The market is continually offering trade customers a wide assortment of products with which to attract and convince their customers. The demand will certainly take into account quality in constant growth and improvement of the benefits for the consumer.
What influence do topics such as sustainable architecture and energy saving have on the market today?
The energy saving aspect is of increasing importance in the sun screen market: through the use of well-designed solar protection systems that are installed and positioned properly and intelligently, it is possible to avoid excessive heating of the rooms and the use of climate control systems that waste a lot of energy. At the same time, through the great flexibility characterising these devices, it is possible to make the very most of the sun’s energy. In total, through the smart use of solar protection systems it has been possible to avoid the emission of no less than one hundred and eleven million tons of carbon dioxide. This is a scientifically proved reality that our industry would like to instil in the consciousness of the public as it would in policy.
At a time of international crisis, has the fair that has just ended taken on board the new trends the market will be moving towards in the coming years, what are the the trends and how will this event influence the future development of the sun screen industry?
The roller blind and sun screen industry is weathering the crisis quite well. That was also clear at the fair, where, there was a pleasingly positive climate among exhibitors and visitors alike. One of the reasons can be attributed to the wide range of products that are directed towards energy saving both in the roller blind and sun screen sectors. In fact, at the time of crisis, for the purchaser an important factor that helps him or her what to invest in is certainly the potential for cost cutting. Other sectors also propose tendencies aimed at the future: in fact the end customer wants the product to be more and more tailored to the consumer, practical with designs that are ever more attractive; at the same time, however the high-quality that sets it apart from the rest must be discernable. As a matter of fact, products that help to increase the value of the property they are installed on are in increasing demand. In the sun curtain, sunscreen from inside system and roller blind market, strong interest is evident in the new products. The security system and anti-housebreaking sector must not be underrated either. This remains an important theme for example if connected with up-market roller blinds. In this sector too, therefore, producers are working to make new improvements to their products.
The next fair is in three years. Can you give us a preview of the themes around which it will be centred?
At the end of a fair one is already looking forward to the next one. Work on the preparation of the next R+T, that will be held in the pavilions of the new fair complex at Stuttgart from February 28 to March 3, 2012, will start shortly. Our aim once again is to manage to organise not just a presentation of new products on the market but also and most importantly to provide an international meeting point for all those who work in this sector or collaborate with it, be they part of industry, crafts,, distribution, designers or architects, representatives of communication methods or the scientific community: for all of them, R+T must be an essential date in their diaries. We will of course continue to propose new innovative products and interesting themes for development without neglecting the new scientific discoveries that allow progress and growth in the sector. The German Roller Blind and Sun Protection Association, one of the two organisations that support and collaborate in the organisation of the R+T fair, will collaborate with the usual associate partner and with the Stuttgart fair authority so that R+T 2012 manages to build on the success obtained this year.