Intervista a Tullio Pascoli Rappresentante della Koln Messe Italia
Il Salone internazionale del mobile di Colonia ha un nuovo punto di forza nell’Interior Lifestyle Centre. Un “total look” per la casa proposto dal fior fiore delle aziende internazionali.
Se il settore del mobile ha bisogno per mostrarsi di grandi superfici, la fiera costituisce senz’altro per questa filiera l’unico mezzo in grado di fornire al pubblico (addetti ai lavori e non) uno spaccato della produzione internazionale.
Interview with Tullio Pascoli Köln Messe representative in Italy
The International Furniture Show in Cologne, Germany, was centered aroun the concept of Interior Lifestyle Centre. A “total look” for the house proposed by the leading international companies.
If the furniture industry needs large surfaces to exhibit, the fair is certainly the only place for this industry which can present the audience (both professionals and consumers) with an exhaustive view of the international production. According to recent statistics, Germany is the country with the higher pro capita expenditure in furniture, and right there, precisely in Cologne, the International Furniture Show is staged in January. The 2001 event, scheduled from January 15 to 21, will be attended by over 1,500 exhibitors from 100 countries, 60% from outside Germany. Cologne is going to be a huge marketplace attracting, according to forecasts, more than 100,000 visitors. “The strength of this year’s show – says Tullio Pascoli, KölnMesse representative in Italy – is the Interior Lifestyle Centre, at hall 13.3, where the leading international furnishing and design companies will be hosted. The initiative, starting from January 2000, is aimed at providing buyers and final users with an all-round picture of living and dwelling. Not just a furniture exhibition, then, but rather settings where each company introduces its style, its way of approaching and interpreting the different sections of a house.” There will be the usual section dedicated to the creative and innovative producers of the furniture industry, in the Avantgarde Design Centre: though more moderate and less provocative than in the past, they will still bring new ideas, a new approach to everyday things. Similar to the concept of the Interior Life Style Centre, also the Classic Atmosphere section will present complete furnishing schemes. A wide section for stylish furniture will include also ethnic and country pieces. The Cologne show will also include a Leuchten Centre, dedicated to home lighting. Finally, the show will be completed by exhibitions of various items and design contests, incuding “Nachlux” (a contest for young designers of innovative lighting solutions) and “IF Exhibition Design Award”, for the most impressive and beautiful stands. So, Cologne is an international meeting place to see the current situation of the dwelling and furniture industries.