LA TENDA, COME PROTEZIONE DAL SOLE E DALLE INTEMPERIE, SVOLGE LA FONDAMENTALE FUNZIONE DI INVITO E ACCOGLIENZA PER I PASSANTI
THE BLIND AS PROTECTION FROM THE SUN AND BAD WEATHER PERFORMS THE FUNDAMENTAL FUNCTION OF INVITATION AND WELCOME FOR THE PASSERS BY
Schermare la vetrina di un negozio o di un esercizio commerciale può apparire a prima battuta un processo semplice. In realtà per defi nire la corretta tipologia di elemento schermante da utilizzare nella vetrina i fattori che condizionano la scelta sono molteplici. Tra questi, probabilmente quelli determinanti sono: luce e colore.
Screening the window of a shop or other retail outlet might seem a simple process on the face of it. In reality there are many factors that condition choices to establish the right type of screening to be used in shop windows Among these, what are probably determinant are: light and colour. Above all, it is fundamentally important to identify the geographical character of the area affected, light in a city with a Mediterranean climate near the sea with a warmer atmosphere is obviously different from that in mountainous regions where the light that is clearer and more delicate creates almost rarefied atmospheres rather than on the plain where the light is more diffuse. Light, fundamental actor in the process of choosing the type of blind, can therefore provide different atmospheres that can be varied according to the effect one wants to achieve. Here the second comes into play, i.e. the colour strongly connected with the type of shop. It is clear that the window of a food or clothing shop has to try to keep a neutral light colour scheme or that highlights some characteristics of the product in the window compared with other sectors where this relationship is less important. Here the colour of the blind plays a fundamental role because the light, filtered by the fabric of the said blind takes on a character of its own that strongly conditions the appearance that the window itself and the products on display there assume. Last but not least is the inviting and communicating function the blind with regards to passers by, through the writing, signs and logos on said blind. It is therefore the first element of contact that the shop has with the passers by and it performs a real and function in inviting them into the shop where the window itself is shown off in its best light, providing both protection from the heat of the summer sun and the winter and autumnal rains. (R.F.S)
Tenda a caduta con struttura in acciaio inox; intervento in un borgo tipicamente mediterraneo (Calderia).